Candidate logos are important vehicles to communicate images and overall messages. This was evident in the 2008 logo for Barack Obama, with its innovative, emotional design and message: The Blue "O" stood for the candidate; the red stripes symbolized the flag and patriotism; the red-and-white stripes further represented farmland, identifying the Illinois senator with the "heartland" of America; the white center of the "O," rising over the horizon of the stripes, appeared to be a sunrise, denoting “a better tomorrow."
Fast forward to the present campaign to win the Democratic Party's presidential nomination:
Kamala Harris's logo features bold, block white and-red letters on a purple background in one of her designs. It's colors send a patriotic, but slightly different message—perhaps symbolizing her gender or perhaps suggesting that she is a fresh, new kind of candidate. According to Susan Merriam, a brand strategist and designer, “women are...
